We call the representation of one medium in another remediation, and we will argue that remediation is a defining characteristic of the new digital media.
In 1970 it was thought that film were going to be taken over by the gaming industry, luckily that theory never came true, instead, games are now as popular as the film industry; so popular that the success of games are measured the same way films are. Bittanti says that in U.S 90% of the households there have owned/own a computer or game console (I would have thought at least 95%, minimum). Because of the popularity of games, some of the top universities now offer a games relating course.
Bittanti calls the gaming industry a 'complex phenomenon'. I personally don't see why its so complex. Jumping from non digital gaming (board games) to digital gaming was a big, easy and successful change to adjust to. From looking at dull colours of the board to flashy brighter one on the screen and listening to sound and music (which i will admit is sometimes annoying) There is no reason why the digital gaming shouldn't be such a phenomenon.
Marshall and Morns says 'game culture does not fit into the past form of media' I think that games are unique in the media field, it is different to films and pictures.
It's sad that in today's world, games are still not taken seriously, even though some consoles and games actually help people e.g on the Wii we have Wii fit to make exercising fun for the player, we have games like rock band to help teach people how to use instruments, even on some hand held consoles we have brain tracing and puzzles to engage the player's brain. Scholors says that films are now influenced by games, and it didn't take me long to think of some examples, films like Drive, Death race, Fats and Furious all have attributes of Grand Theft Auto. In some films they make a film purely based on games, e.g The Street Fighter franchise has no story (unless you count each players personal story) but in the last 2 decades they have made film adaptions to the game.
Overall i think that the gaming industry and the film industry are not merging into each, nor are the competing, i think that they are working side by side, inspiring idea to each other
